• Friday, May 07, 2021
  • Last Update : 01:36 am

Sram launches Jupiter XII fund for Media in Malaysia

  • Published at 12:34 am August 3rd, 2018
sram
Photo: Courtesy

Sram has plans to invest a total of $120 million, primarily to create avenues in the video-on-demand, content streaming, hyper-targeted content and advertising verticals, of the media and advertising industry

Sram aims to invest $ 120 million, generate jobs across the globe. Sram and Mram Technologies and Resources Limited, a UK based tech giant, launched the Jupiter XII fund, a media intensive close ended fund to mark its entry into tinsel town.

With the world growing towards content aggregation and content management, Sram’s entry looks apt considering all the leading players are moving in the same direction. Sram has plans to invest a total of $120 million, primarily to create avenues in the video-on-demand, content streaming, hyper-targeted content and advertising verticals, of the media and advertising industry.

These are just a few of the developments that will transform the media and entertainment industry this year according to the observations of Sram group chairman Dr Sailesh Lachu Hiranandani. Dr Hiranandani emphasised that the challenge ahead for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences, when there is mass customization of experience across all content, advertising, and brands.

Director of Asean and South African operations of Sram, Ms Mary Mam, said the company proposes to carry the business model to other countries as well in the future to build a media empire, which could help budding talents from across the globe, and help generate employment opportunities across nations. Mr. Mahendra Joshi said that Jupiter XII is just the beginning in the long list of plans that Sram has in Malaysia. Sram has plans to invest heavily in IT, Infrastructure, construction and a host of other business verticals, and wants to contribute its might for the betterment of the Malaysian people.

The event was chaired by Malaysian Deputy Minister of Communication and Multimedia,YB Tuan Eddin Syazlee Shith, Ambassador of Vietnam, Le Quy Quynh, and Deputy Chief of Mission, Embassy Republic of Korea, Jun Pyo Kim.


53
Facebook 52
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail