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Sram launches Jupiter XII fund for Media in Malaysia

  • Published at 12:34 am August 3rd, 2018
sram
Photo: Courtesy

Sram has plans to invest a total of $120 million, primarily to create avenues in the video-on-demand, content streaming, hyper-targeted content and advertising verticals, of the media and advertising industry

Sram aims to invest $ 120 million, generate jobs across the globe. Sram and Mram Technologies and Resources Limited, a UK based tech giant, launched the Jupiter XII fund, a media intensive close ended fund to mark its entry into tinsel town.

With the world growing towards content aggregation and content management, Sram’s entry looks apt considering all the leading players are moving in the same direction. Sram has plans to invest a total of $120 million, primarily to create avenues in the video-on-demand, content streaming, hyper-targeted content and advertising verticals, of the media and advertising industry.

These are just a few of the developments that will transform the media and entertainment industry this year according to the observations of Sram group chairman Dr Sailesh Lachu Hiranandani. Dr Hiranandani emphasised that the challenge ahead for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences, when there is mass customization of experience across all content, advertising, and brands.

Director of Asean and South African operations of Sram, Ms Mary Mam, said the company proposes to carry the business model to other countries as well in the future to build a media empire, which could help budding talents from across the globe, and help generate employment opportunities across nations. Mr. Mahendra Joshi said that Jupiter XII is just the beginning in the long list of plans that Sram has in Malaysia. Sram has plans to invest heavily in IT, Infrastructure, construction and a host of other business verticals, and wants to contribute its might for the betterment of the Malaysian people.

The event was chaired by Malaysian Deputy Minister of Communication and Multimedia,YB Tuan Eddin Syazlee Shith, Ambassador of Vietnam, Le Quy Quynh, and Deputy Chief of Mission, Embassy Republic of Korea, Jun Pyo Kim.