The model and actress joins hands with Pathao to promote #MovingSafely initiative
Pathao, the popular ride-hailing company, is providing helmets for passenger safety, as part of a promotional program called “#MovingSafely” which is creating a buzz on social media.
Model Naila Nayem joined the initiative to promote the campaign and raise social awareness on road safety.
In a conversation with the Dhaka Tribune, Naila said: “I use Pathao bike service frequently, because the local ride-hailing service is cost effective, and safe.
“From my social responsibility, I joined their road safety promotional campaign”, said Naila.
Naila also exclaimed that she is very satisfied with Pathao’s service to quickly skim through traffic and reach destination safely in the fastest way possible
She received a gift hamper from Pathao, as a symbol of their appreciation for her contribution.
“I highly recommend girls to use the Pathao bike service to move quickly in jam-packed Dhaka,” she added.
The Motor Vehicle Ordinance Act 1983 prohibits driving without a helmet for both riders and passengers. To ensure passenger safety, Pathao is working to avoid life threatening events by providing helmets for their passengers, however passenger willingness to use the helmet is also necessary.
When contacted, Pathao’s Head of Marketing Syeda Nabila Mahbub said: “There are thousands of people who use Pathao on a daily basis. Even I use Pathao. If the rider does not have a helmet to offer, it is my responsibility as a regular passenger to ensure my safety. We are trying to inspire people to take care of themselves through this campaign.
"We have provided helmets to public figures like Naila Nayem, Amitabh Reza, Ayman Sadiq, and many others so that they can inspire their followers. If we are providing 5,000 helmets just to start things off, we hope that the passengers and riders alike take safety measures themselves as well.”