On the morning of 26th September, “The Best of Global Digital Marketing Conference” organised by Mighty Byte and Bitopi Leo Burnett, took place at the Krishibid institute, Dhaka. The Best of Global Digital Marketing Conference in Dhaka is part of The Best of Global Digital Marketing World Tour 2016, which has been to Amsterdam, Istanbul, Manila, Kuala Lumpur and many other cities internationally. The conference in Dhaka was organised by Mighty Byte, Bitopi Leo Burnett and D Money.
The conference covered all areas of digital marketing including social media, mobile marketing, content marketing, big data and real-time marketing. A panel of international and local speakers presented case studies of most recent award-winning digital marketing campaigns around the world including P&G, Shell, Škoda, Kotak Mahindra Bank, Red Bull, Dell, McDonald's, Bose and many more.
Zunaid Ahmed Palak, State minister for ICT, attended and spoke at the event as the guest of honour. D-Money, a financial technology-based organisation, sponsored the event. Most of the participants hailed from Bangladesh’s most popular and prestigious corporate houses and agencies.
The stage was set that morning. The auditorium gates opened and the participants just poured in, leaving not one empty seat in the entire auditorium. The anticipation and excitement were palpable among the attendees. At 9:30am, Nausher Rahman, Executive Director of the digital agency Mighty Byte, took the stage to commence the event. He addressed the attendees and discussed the endless possibilities of Digital Marketing in Bangladesh. Rahman spoke of his own international experience in digital marketing for 12 years, and spoke of his pride in being able to bring that experience back to Bangladesh.
“We initially thought about doing this conference as an in-house training exercise for our agency, Mighty Byte. However, we pretty soon realised that expanding it to be open to the public would have a beneficial impact on the entire digital marketing industry. We’re extremely proud of being able to organise this, and hope that this will help grow out industry and improve our skills.”
He then introduced the first speaker to the audience. Norman Wagner, the Managing Director of MediaCom Beyond Advertising, Germany, got up on stage to tremendous applause. He presented multiple case studies from Shell, Bose, Dell, Škoda, P&G and other international brands. Mr. Wagner said, “The Digital marketing scene in Bangladesh is thriving and can emulate the success of digital marketing in Europe and US.”. The attendees thoroughly enjoyed Mr. Wagner’s session and interacted with him during the Q&A portion of the presentation.
Hando Sinisalu, the founder and CEO of Best Marketing International, was next on stage. Mr. Sinisalu spoke about “The Winning Formula for Digital Marketing in 2016 in 7 steps” and presented case studies from McDonald's, Red Bull and more.
Afterwards, Refayat Ahmed, Lead Specialist, Brand communication at Grameenphone took to the stage to talk about “Digital Campaign Recipes that work in Bangladesh” and presented local case studies i.e. the theme song of the T20 World Cup, Bangladesh. He said “Marketers should try not to be too clever and complicate the message that the mass audience don’t understand, rather keep things simple.” Ahmed’s session was highly entertaining and the audience was engaged throughout his presentation.
After the lunch break, the guest of honour, Zunaid Ahmed Palak, the state minister for ICT, arrived at the event. His arrival was greeted with warm applause from the participants. Nausher Rahman introduced him to the audience, and spoke of his support of the digital marketing industry. The minister then took to the stage to share some of his thoughts, “I am happy to say that from today we will speak about digital marketing as being an essential part of Digital Bangladesh. As we develop new digital products and services, we must market them to our own citizens and the rest of the world. I know that many bright minds in the audience will soon make sure that the Bangladeshi digital marketing industry is known regionally and internationally for its excellence. I request Mighty Byte and Bitopi to continue the event after this conference. Let's make it a regular yearly program”.
He also added, “ If you have any innovative ideas to share with us please step forward. Such products and services will be improved and taken to the global level. We will provide our full cooperation for such initiatives to be commercially launched.”
The next person on stage was Bikram Vaskar Gangopadhyay, Director of Aurumize Transformation Technologies & Solutions, who presented his case studies from Kotak. Bikram spoke about Social Media & Content Marketing Examples from India and said “The potential of digital advertisement in Bangladesh needs to be properly utilized by marketers.”
Nausher Rahman then concluded the event by saying “The possibilities are boundless for digital marketing. Together, this industry has an important role to play within the Hon. Prime Minister’s vision of a Digital Bangladesh. We thank D Money for making this event possible, and look forward to turning this conference into an annual fixture for the entire marketing industry. We want this conference to become internationally renowned, and not only would we like to continue bringing international speakers to Bangladesh - but we also want delegates from other countries to attend. With the support of the industry, I am confident that Mighty Byte and Bitopi Leo Burnett can make this happen.”
Aref R Bashir, CEO of D-Money said “D-Money is proud to be associated with such a great initiative by Mighty Byte & Bitopi and we always want to stand beside the Bangladeshi people and help them at every opportunity.”
Sarah Ali, Managing Director of Bitopi Leo Burnett, spoke about the future of Advertising. “Bitopi was founded in 1968, and has been the cornerstone of the Bangladeshi advertising industry for over 20 years. We are very proud to partner with Mighty Byte in bringing this conference to the public. As proud as we are of Bitopi’s heritage, we realize that events such as these help keep our skills in line with international trends, and makes us ready for the future. I look forward to Bitopi’s next 40 years, and continuing our association with this great conference.”