As a startup, you need to think of getting most exposure within your budget. It’s true that you will have to pay people to write content for your blogs and maybe pitch certain stories. But if you do a good job in building your audience, the press request will eventually come to you, not the other way around.
Startups make for great stories, and stories can help sell your product in an amazing way. People love stories, and especially those that they can connect to. Blogging is an amazing way to get your story to the right audiences and help you get a great amount of exposure.
If you build an audience around your new blog, you basically get an earned media channel for instantly sharing your news with the most interested audiences. This doesn’t only include your journalist and bloggers, but your customers, prospects, employees and all the other key audiences interested in your news.
Get the right voice
Startups need to spread up its voice. A blog will indeed do that for you. You should pay particular attention to the last section of the post. Also, use your blog to gather feedback and interaction.
Social media is for getting attention in order to drive traffic to your site. But a blog is more personal and intimate. As a startup, you can use blogs to explain your story and create a connection. To do so, it is very important for you to be honest and authentic.
An authentic connection
People connect to authentic stories. Many startups rely on press releases which really won’t give you that authenticity. Smart people know you are desperate for exposure, and won’t rely on your newspaper ravings to believe you. Rather, a blog is where you can put your original stories, get reviews and feedbacks, will get you better customer connection.
Tell story with humor
Through your blog, there are infinite opportunities to understand your audience and emphasise on the topic with them. A press release would be very rigid in comparison. Whereas in your blog, you can (and should) use humor which works best to create empathy and understanding. This will help you to get more readers and connect better.
It is very obvious that your press release will cost you, even more so in terms of time and effort.