Can’t find the right gift? This startup lets you gift groceries

Green Grocery, a Dhaka-based direct-to-consumer (D2C) startup that focuses on delivering safe food to customers, has introduced a new service called “Grocery as a Gift”.

The service, which can be availed by both individual customers and businesses, allows users to send grocery products as gifts to anyone. 

It also gives businesses a marketing opportunity through sending company-branded grocery gifts. 

Consumers can customize various parts of the packaging aspect, such as adding flowers, ribbons, specific designs, and brand logos, which are free under the package service. 

According to the Green Grocery, nowadays, the functional features of a gift often outweigh the importance of the aesthetic decorations and the best solution is finding a balance between the two. 

“Grocery is something that we generally view from a functional sense, bought only for consumption, and it rarely matters how the packaging looks or the delivery experience feels,” said Noor- E-Saba, co-founder and director of Marketing and Customer Service at Green Grocery.

Photo: Courtesy

“To that end, we have been attempting to revolutionize the space since our inception by turning grocery into an experience through packaging and excellent customer experience, and we are already happy to see that our customers are sending Green Grocery products to their dear ones as gifts. We are also getting orders from corporate houses. We hope this service is bringing something unique to the gift market,” she added. 

It is currently offering the service in five different packages that start from Tk800 up to a maximum of Tk1,500. 

The startup has been catering to the need for safe and organic food through its website and Facebook page, and had earlier received investment from a group of young investors, led by M Asif Rahman, founder of ARCom, and software services company WPDeveloper.

Green Grocery looks to position itself between the affordable and premium ranges, as it says there is a space between these two extremes where it can offer a reasonable price, ensure quality, and serve a customer base who are underserved by the existing players in the market. 

“Since our inception in 2020, we have been focusing on changing the eating habits of people by sourcing organic produce that go through several processes of scientific filtration, well-planned packaging and end up at the consumers’ home in time,” Talukder Mohammad Sabbir, founder and managing director of Green Grocery, told Dhaka Tribune. 

Launched as a small operation in 2020 with some 30 products and a small team, Green Grocery now sells more than 40 products.