Green Grocery receives angel investment

A group of young investors, led by M Asif Rahman, founder of ARCom & WPDeveloper, a software services company, have recently invested in Green Grocery

Green Grocery, a startup that has been catering to the need for safe-organic food through its website and Facebook page, has recently received investment.

Talukder Mohammad Sabbir, founder and managing director of Green Grocery, confirmed the matter to Dhaka Tribune.

However, the funding amount was not revealed as of yet.

He also informed that a group of young investors, led by M Asif Rahman, founder of ARCom & WPDeveloper, a software services company, have recently invested in Green Grocery.

“Since our inception in 2020, we have been focusing on changing the eating habits of the local people by sourcing organic produce from farmers that go through several processes of scientific filtration, well-planned packaging and end up at the home of consumers in time,” Sabbir said.

Green Grocery currently offers products that include Tulsimala polao rice, ghee, mustard oil brewed in the grinder, pure honey, various recipe spices, homemade jelly, peanut butter, and more than forty food items, sourced by working with marginal farmers and producers to ensure the purity of the product, according to its founder.

Talking about the investment into the startup, Asif Rahman said that the concept of direct to consumer (D2C) is fresh in Bangladesh.

The country needs more such business initiatives that can ensure adulteration-free, trustworthy products, he added.

"Our health-consciousness has grown more than ever before. In this regard, Green Grocery has huge potential to go a long way. It is going to hit new heights in the future if it can keep up with the standard it has created.

While analyzing our alliance, we have considered our business interest as well as our tie with social responsibility. We believe that we should sell products that we can choose for our own family. Now we are part of the revolution, thanks to Green Grocery,” M Asif Rahman also said.

Chief Executive Officer of WPDeveloper Nazmul Hasan Rupok, Co-founder and Chief Operation Officer of eFoli Jahangir Alam, Co-founder and CEO of eFoli Pran Krishna Paul, Ashif Anam Siddique, and Chief Executive Officer of AuthLab Md Shahjahan, are some other notable figures among the investors.

Sayem Murshed and Saba Chowdhury, two other co-founders of Green Grocery, said that the platform has already started extensive work on the product supply and marketing processes and will use the investment to further develop those capacities as well as grow the workforce.

Talukdar Mohammad Sabbir also said that he hopes the investment will help them to further grow, as all investors themselves are successful entrepreneurs and is planning to open a physical shop or outlet, as well as expand in other cities apart from its current operating city Dhaka.

The investment will also be used in areas of quality certification of all products, eco-friendly packaging, and contract farming with farmers.