The company began exporting its canned juice, mango bars and toast biscuits to the US in 2004
Demand for Pran products in the United States is at an annual growth of 30%.
The company began exporting its canned juice, mango bars and toast biscuits to the US in 2004.
Since then, the demand for Pran products has been steadily rising over there. In addition to the sizable subcontinent expatriates, their products have become popular among other people, including Hispanics and others.
Kamruzzaman Kamal, marketing director of Pran-RFL Group, said that their branding began in 2014 with the aim of creating and expanding the market for Pran products in the North American country.
Initially this branding was limited to New York and New Jersey, but now as their market has expanded, Pran has started branding on a larger scale, across different states in the US, he also said.
Demand for this specialty grew significantly in recent years, but due to the Covid-19 pandemic and the global container crisis, Pran was unable to reach it's US export target last year, despite its demand growing at 30% per year, Kamal also said.
He added that about 100 types of products are being exported to the US.
These products are available in about 30 states currently.
Products include mango fruit drinks, aromatic rice, puffed rice, mustard oil, noodles, spices, toast biscuits, dry cakes, lollipops, chocolate, eclair chocolates, potato crackers and frozen food items such as parata, samosa, and spring rolls.
Most of their products are exported to New York, New Jersey, Maryland, Virginia, Chicago, Texas, California, Florida and Atlanta.
There are various chain shops including the famous chain shop Foodtown, Food Bazaar, K Food, Patel Bazaar and other major grocery shops.