• Friday, Dec 03, 2021
  • Last Update : 10:05 pm

Global chip shortage means cars won’t come with certain features

  • Published at 06:30 pm October 11th, 2021
RAM memory chips are seen in this illustration photo June 21, 2017 Reuters

Toyota has already reduced 40% of its global production due to the ongoing shortage of chips, which is likely to hamper the Bangladeshi local market by pushing up the price

The global chip shortage is now causing automakers to opt-out or pause from using some of the high tech features including driver assistance systems. 

As modern cars are becoming more and more technology-dependent, the demand for semiconductor chips has gone up in recent years.

Toyota has already reduced 40% of its global production due to the ongoing shortage of chips, which is likely to hamper the Bangladeshi local market by pushing up the price. 

Other global brands have decided to go for an alternate route by excluding certain features rather than cutting their production. 

Popular American car manufacturer Cadillac, under one of the biggest automotive manufacturing groups General Motors, said that it will temporarily suspend its Super Cruise drive assistant system in new Escalade SUVs, according to an article published by US-based Consumer Reports. 

Super Cruise is an advanced driver assistance and monitoring system that allows the driver to remove hands from the steering wheel on certain well-marked highways. 

The system is mostly dependent on several sensors that are controlled by microchip processors.

General Motors, the parent company of Cadillac, also paused production of its Bolt EUV, an electronic hatchback that was supposed to include Super Cruise. 

Meanwhile, Mitsubishi said that it needs to change options packages to address its limited ability to include blind-spot monitoring and some in-dash screens. 

Mercedes-Benz said that buyers may be able to buy cars without certain features now and have them retrofitted later. 

However, car manufacturers including Jaguar Land Rover, Mazda, Nissan, Subaru, and Toyota said that they’re not limiting features as a way to deal with the chip shortage problem.

Manufacturers further said that the chip shortage will not affect the availability of any of the safety features that the vehicles might have come with. 

Cadillac considers its Super Cruise as more of a convenience feature than a piece of safety equipment.

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