• Saturday, Dec 04, 2021
  • Last Update : 01:23 am

Bangladesh's homegrown alternative to Facebook

  • Published at 06:52 pm July 25th, 2021
Social networking
Bigstock

With the right tools, can Jogajog succeed?

The Information and Communications Technology (ICT) Division is en route to creating Jogajog, the country's answer to social networking giant Facebook.

It differs from other countries which rely on their own social networking platforms in the sense that it is being developed by the government, rather than a private entity - evident in other countries.

If you look at China, it has its own social media platforms and alternatives to the digital sector- WeChat, Alibaba, Weibo, QQ to name a few, and is commendable, e-Commerce Association of Bangladesh (e-CAB)'s Vice President Sahab Uddin Shipon told Dhaka Tribune.

“However, they are privately-owned ventures. Perhaps the lack of resources in overcoming the challenges to compete with global tech giants might have discouraged local developers until now,” he added.

According to the State Minister for ICT Zunaid Ahmed Palak, Jogajog would enable the local entrepreneurs to create their own online marketplace and group for information, data, and communication in contrast to foreign platforms.

“Entrepreneurs do not have to depend on foreign social media platforms anymore,” said the minister, speaking as the chief guest in the inaugural function of Entrepreneurship Masterclass Series-2 organized by Women in E-Commerce (WE) on July 24.


Also Read - Bangladesh to launch ‘Jogajog’ as alternative to Facebook, says Palak


The ICT minister also said that women entrepreneurs in the e-commerce sector will be able to benefit from using the platform, and he urged them to engage themselves in innovation with honesty, dedication, and transparency through the platforms.

However, how much of the intended benefits can be reaped from such a government-owned platform, will depend on how user-friendly the platform is, as well as its popularity and added benefits.

Farjana Rahman, an entrepreneur who depends on Facebook’s digital marketplace, told Dhaka Tribune: “We entrepreneurs have several issues regarding card transactions and payment for boosting our post or page on Facebook. If a local platform provides me with cheaper promotion rates across a marketplace with ease of access to transactions; only then will I make the switch.”

“A local social networking platform would definitely be a commendable move, but we will not be able to reap its benefits if the number of users is not enough,” Syed Almas Kabir, President of Bangladesh Association of Software and Information Services (BASIS) told Dhaka Tribune.

The government will need to carry out extensive marketing campaigns to make it popular among the users apart from ensuring the platform to be user-friendly, added Kabir.

When asked about data privacy on a government-controlled social media platform, he also said that since it is a localized platform it will be easily compliant with the data privacy guideline that is being formulated, in contrast to foreign platforms. 

“However, if the platform was a private-sector venture in contrast to that of the government, it might gain more popularity, as people are unlikely to indulge in an informal form of communication on a platform that regulatory bodies have a hold on,” he added.

According to the Centre for Policy Dialogue (CPD), there are nearly 50,000 Facebook-centric entrepreneurs in the country.

During the event, the minister also informed that the ICT department has also developed an alternative meeting platform for Zoom and a vaccine management system protection app to curb the spread of the Covid-19 virus. 

Additionally, Alapan, an alternative platform to Whatsapp, as well as numerous streaming platforms and other platforms are also being developed. 

70
Facebook 56
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail