• Monday, Oct 25, 2021
  • Last Update : 12:47 pm

What recovery? Clothes retailers cut orders while factories fight to survive

  • Published at 03:16 pm February 8th, 2021
Garment employees workers RMG apparel Gazipur
Reuters

Fifty factories surveyed by the BGMEA said they had received 30% fewer orders than usual this season

Clothes retailers in Europe and America sit on excess inventory and cut back on spring orders. Sourcing agents face late payments. Garment factories in Bangladesh are on the rack.

The global apparel industry, reeling from a punishing 2020, is seeing its hopes of recovery punctured by a new wave of Covid-19 lockdowns and patchy national vaccine rollouts. 

Some major retailers are still nursing last year's clothes, which would have been sold off in clearance sales in normal times. British chain Primark, for example, told Reuters it was housing around 150 million pounds ($205 million) worth of 2020 spring/summer stock and 200 million pounds from autumn/winter.

In an indication of the scale of the backlog, consultancy McKinsey says the value of unsold clothing worldwide, in stores and warehouses, ranges from 140-160 billion euros ($168-192 billion) - more than double normal levels.

Britain's Marks & Spencer and Germany's Hugo Boss  said they had placed smaller orders than usual for this year's spring collection.

Retailers are keeping volumes small and lead times tight, according to Ron Frasch, former president at Saks Fifth Avenue who is now operating partner at private equity firm Castanea Partners, which works with a number of apparel brands.

"Most of the brands now are pretty tight on shipping and the factors are very tight. I think everyone was very conservative with their purchasing," he said. "I know many have been slow paying. That is for sure."

Indeed, Hong Kong-based sourcing agent Li & Fung, which manages more than 10,000 factories in 50 countries for retailers including global players, told Reuters that some retailers had requested later payment terms, but declined to provide specifics. 

Factories feel the pain

The pain is consequently flowing to  major garment manufacturing centres like Bangladesh, whose economies rely on textile exports. Factories are struggling to stay open.

Fifty factories surveyed by the Bangladesh Garment Manufacturers and Exporters  Association (BGMEA) said they had received 30% fewer orders than usual this season, as pre-Christmas lockdowns in much of Europe followed by another clampdown in January hit their businesses hard.


Also Read - Actual garment layoffs much higher than stated: CPD


"Orders usually arrive three months in advance. But there are no orders for March," said Dhaka-based factory owner Shahidullah Azim, whose clients include North American and European retailers.

"We are operating at 25% of capacity. I have some orders to run the factory till February. After that, I don't know what future holds for us. It's difficult to say how we will survive."

Miran Ali, who represents the Star Network, an alliance of manufacturers in six Asian countries, and himself owns four factories in Bangladesh, faces similar problems.

"At this point in time, I should have been entirely full until March at least, and looking at a healthy quantity for autumn/winter coming in already. Across the board, that is coming slow," he told Reuters from the capital Dhaka.

"Brands are buying less from fewer people."

Garment employees work in a sewing section of the Fakhruddin Textile Mills Limited in Gazipur, Bangladesh, February 7, 2021 | Reuters

Asif Ashraf, another factory owner in Dhaka who makes clothes for global retailers, said it was tough to adjust. "We've produced the fabric and we're ready to stitch the garments, but then they say the order is on hold."

'Public wearing pyjamas again'

With store closures threatening to carry into summer, some retailers are attempting to sell off as much of their excess stock as possible before placing new orders, textile recycling firm Parker Lane Group told Reuters.

CEO Raffy Kassardjian said his business went from processing an average of 1.5 million items of excess apparel per month to over 4 million in January, its busiest month ever.

Last year was dire for the clothing industry, which saw sales slide by about 17% versus 2019, according to Euromonitor. And the future is uncertain.

Estimates for 2021 range from pessimistic forecasts of a 15% sales drop from McKinsey, to an 11% recovery from Euromonitor.

So are there bright spots? Well, a lockdown pyjama boom is offering some minor relief.

"If you want to know what the Great British public is doing - it's wearing pyjamas again," Marks & Spencer CEO Steve Rowe said last month, while Hugo Boss alluded to the same phenomenon, saying it had "streamlined our range of classic business clothing and expanded the range of casual wear."

But that's cold comfort for some factory owners.

"Demand for pyjamas is at a life-time high," Ali in Dhaka acknowledged. "But not everyone can make pyjamas!"

62
Facebook 60
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail