After a gap of ten years, last month Motorola made its re-entry to the crowded Bangladeshi handset market
Motorola, the American handset maker that used to rule the roost in the earlier part of the century, plans to set up a manufacturing plant in Bangladesh, as part of its game plan to grab a bigger share of the country’s fast-growing smartphone market.
“We would like to start exploring the options of introducing manufacturing plant of Motorola, which would not only give the brand an edge over the competition but it would also be our contribution towards the economy of Bangladesh,” said Mahamud Hossain, chairman of Salextra, its local distributor.
After a gap of ten years, last month Motorola made its re-entry to the crowded Bangladeshi handset market, where local brand Walton leads. Chinese brands like Vivo, Oppo, Xiaomi, realme and South Korean giant Samsung all doing well for themselves.
So, affordability would be the key to market penetration for Motorola. But that is made difficult by the 57 per cent duty on handset imports. Local assembly or manufacturing, for which the tax is 18 per cent and 13 per cent respectively, would help Motorola's cause.
At present, household brands like Samsung, Vivo, Oppo, with the South Korean electronics giants manufacturing its flagship device the Galaxy Note20 Ultra 5G locally.
If Motorola, which is now owned by Chinese Lenovo, follows through on its plan, it would be the tenth foreign brand to set up a plant in Bangladesh.
Motorola’s re-entry to Bangladesh comes at a time when consumers are fast making the switch to smartphone from feature phone thanks to the global coronavirus pandemic, which has turbocharged digitalisation.
Because of the need for social distancing to keep the lethal pathogen at bay, people are now holding office meetings, taking classes, seeking healthcare advice, doing shopping and banking, paying bills and watching entertainment content from one’s handheld device.
Hossain’s comment came at the launch of Motorola’s moto g9 plus, its third smartphone rollout in a month, buoyed by the tremendous response the handset maker got following its re-entry.
“We are delighted with the success of our recently launched smartphones and are overwhelmed by the love from consumers in Bangladesh for our brand and products,” said Prashanth Mani, managing director of Motorola Mobility for SAARC countries.
The model -- the moto g9 plus -- was launched in Bangladesh ahead of its subcontinental neighbours. The handset will be available exclusively on Daraz and at a discounted price of Tk 25,999 on the e-commerce platform’s upcoming 12.12 sales campaign.
The moto g9 plus is the most advanced of Motorola’s recent launches and comes packed with industry-leading features including 64MP quad camera system, ultra-fast Snapdragon 730G processor, 6GB RAM, massive 5000mAh battery with 30W TurboPower charging and a 6.8” HDR10 display.