The coronavirus (Covid-19) is both a health and humanitarian crisis that has significantly impacted nearly every industry across Bangladesh. A new reality is taking shape from it, which is full of complexity, uncertainty, and opportunities. On the contrary, according to global reports, there has been one industry worldwide that has been immune to the pandemic – home and kitchen appliances.
Since the start of the pandemic, people have been trying to spend more time indoor than outdoor to lessen the spread of Covid-19. The initiative has led to an increase in home appliances usage and steered some to upgrade existing appliances while others purchase new ones.
To curb out the spread of Covid-19 across the nation, numerous people have decreased the frequency of visits to restaurants, coffee shops, and other public places. On top of it, financial instability has also led several people to restrain themselves from getting takeout. These have encouraged people to cook restaurant-style dishes at home and to create these culinary cuisines; one requires necessary kitchen appliances. Hence, it led to a surge in demand for kitchen appliances.
As people have decreased the frequency of visiting public places like groceries, one does require high-quality and innovative refrigerators and freezers to stock more food in it. The usage of washing machines and dryers has increased, too, as people need to maintain a specific temperature while cleaning and drying the clothes to destroy the virus.
On the other hand, when individuals spend most of their time indoors, they need the entertainment to relax and have fun. Thus, leading to an increase in demand for televisions. Now, let’s not forget about the weather in Bangladesh. Just because there is an ongoing pandemic doesn’t mean that the nation won’t tackle any heatwaves. The year 2020 has brought one of the craziest heatwaves and urged people to purchase air-conditioners and air purifiers to tackle the heat.
Apart from all of these, do-it-yourself (DIY) projects have gained ground during Covid-19. People who are staying home are trying to utilize their time to improve their existing skills or learn new skills. DIY also requires numerous appliances like sewing machines, baking ovens, mixers, grinders, blenders, and many more. Many people nationwide have mastered their newly learned skills and have even opened their own businesses online.
Regardless of all the demand, people still need to have the ability to purchase the products. Financial instability has been one of the biggest problems that many citizens have been tackling since the start of the pandemic. Thus, to support and fulfill the customers' demands, several consumer electronics brands across Bangladesh have been providing various types of promotions – Singer, Walton, Marcel, Minister, and many more. These companies offer easy payment facilities and EMI to give the customers relief from paying full money altogether. For example, Singer is providing 0% interest on EMI with or without credit cards. The period of EMI may differ from 6 – 12 months.
The starting value of EMI has also been kept low so that people from every walks of life can afford the products. Such as the starting value of EMI for Singer Air Conditioner is Tk 3,690, Refrigerator is Tk 1,870, Smart TV is Tk 1,594, Washing Machine is Tk 1,282, and Microwave Oven is Tk 1,049.
Simultaneously, these companies have also provided information to their customers about their products and services through call centers and social media. It is notable for the companies to think about the customers and provide convenient services accordingly, especially during a pandemic. Thus, feel like experimenting with something new or enhancing a skill, and need an appliance for it, head over to their websites and order away with accessible payment facilities.
This article is being published under special arrangement as a sponsored article
