Reliance Finance rechristened as Aviva Finance

Bangladesh Bank on Tuesday allowed Reliance Finance to rename itself as Aviva Finance, as the non-banking financial institution requested to change its identity and branding as an Islamic finance company.

The company had applied for a name change, which was approved on Tuesday, said Shah Alam, executive director of the central bank.

Previously, some companies had also changed their company names, he added.

A top official of Aviva Finance seeking anonymity said they were going to transform their institution from a conventional financial institution to an Islamic one.

As part of the move, the name was changed, along with the subsequent branding, he added.