Leading local electronics giant Walton has been recognized as 'Superbrand' for 2020-2021.
Bangladesh Brand Forum General Manager and Executive Editor Sajid Mahbub, on behalf of Superbrands, handed over the trophy and certificate to Engineer Golam Murshed, managing director of Walton Hi-Tech Industries Limited.
Superbrands Bangladesh, a representative of London based Superbrands Worldwide, which is a global arbiter for brands and operates in 90 countries, announced Walton along with other 39 brands as Superbrands at a virtual award-giving ceremony on November 19, said a press release.
Salman Fazlur Rahman, private sector and investment adviser to the prime minister, was chief guest at the function.
The Superbrands publication for the next two years was also unveiled at the event. The signature publication, which shares stories of each Superbrand, is a coveted book for senior executives in advertising, marketing, brand management and the media.
Launched in 1994, Superbrands has become the most prominent symbol for success for brands.
The Superbrands are selected through a rigorous process involving independent and voluntary panels of experts from a range of backgrounds, known as the Brand Council.
“Now our target is to win the world by providing 'Made in Bangladesh' consumer electronics and technology products across the globe. We believe, with the support of our honorable customers, well-wishers and investors, Walton will be one of the top 5 brands in the world by 2030,” said Walton Hi-Tech Industries MD Engr Golam Murshed.
