The telecom market leader won the award along with 39 other prominent organizations of the country
Grameenphone (GP) expressed gratitude towards people of Bangladesh, including their subscribers and all other stakeholders for whom the mobile operator could attain this special recognition, for winning the Superbrands Bangladesh award consecutively in recent years.
The telecom market leader won the award along with 39 other prominent organizations of the country, said a press release.
Superbrands is a globally-acknowledged arbiter for brands that have been skillfully assessing various aspects of brand activities across countries since 1994.
Superbrands Bangladesh primarily underwent three critical criteria – quality, reliability, and distinction – to shortlist the top brands for the award ‘Superbrands Bangldesh’s Choice 2020 – 21’.
In the secondary phase, shortlisted brands were scrutinized based on – category relevance, longevity, goodwill, customer loyalty, and overall market acceptance – which led to the final selection of the winners.
With timely and benevolent initiatives like ‘Dakche Amar Desh’ and ‘Bangladesh Challenge’ and real-time Talktime facilitations to one crore customers, PPE donations to doctors in DGHS hospitals, special internet packages for doctors under DG health, and more – Grameenphone tried its best in unleashing possibilities over the past year, which played a pivotal role in being recognized as a Superbrand.
Besides serving its customers with simplified solutions, Grameenphone stepped up since the early days of the COVID-19 pandemic to extend their responsible business practices and support the ailing economy with every opportunity.
"We always try to understand customers needs and innovate to serve them better. With this announcement, we are equally inspired and committed to delivering more - we dedicate this award to all our beloved customers," said Sajjad Hasib, chief marketing officer of Grameenphone.