The campaign celebrates Viber's growth into one of the world’s most widely used messaging apps through the people who have used the app
Rakuten Viber, one of the world’s leading apps for free and easy communication, celebrated its 10th anniversary with the launch of its ‘Heroes of Viber’ package, complete with a 14-episode mini-documentary series chronicling real-life stories of how people’s lives around the world changed over the past years by using Viber.
The campaign celebrates Viber's growth into one of the world’s most widely used messaging apps through the people who have used the app to make meaningful connections throughout the years, said a press release.
Since its debut 10 years ago, Viber has offered breakthrough features such as free VoIP calls to group video chats, fun stickers, and top-notch security protocols by default to preserve user data privacy.
Today, Viber celebrates heroes from Russia, Algeria, Iraq, Bulgaria, Greece, Serbia, Ukraine, Nepal, Sri Lanka, and the Philippines in 14 short videos documenting their true personal stories.
The protagonists are of different ages and backgrounds, telling stories from meeting their significant other on Viber to keeping in touch with old friends to reaching out for help through the platform.
Anna Znamenskaya, chief growth officer, Rakuten Viber, said, “We truly believe the success of our platform over the past 10 years is something we owe entirely to our users all around the world—the real people who use Viber to connect with others. Behind every chat on Viber, there is a real story. To think people can share joy, happiness, and maybe even sad moments at times—in other words, real feelings—through us makes our job meaningful. We are thankful and committed to continuing our journey together.”
Rakuten Viber is part of Rakuten Inc., a world leader in e-commerce and financial services.
It is the official communication channel of FC Barcelona and the official instant messaging and calling app partner of the Golden State Warriors.