Robi topped the list with more than 11 million fans, an average response time of 5 minutes and a stunning response rate of 99.84%
Online analytics organization Socialbakers recognized telecommunication company Robi Axiata Limited again as the best socially devoted brand in the world for the second quarter of 2020.
Robi won the award for the second consecutive quarter this year, said a press release.
The recognition is not unfamiliar to Robi, as the company topped the list several times before, it reads, adding that the ranking was based on a company’s score against three criteria -- the number of fans and followers on its social media platform, response time and response rate.
According to Socialbakers’ analysis, Robi topped the list with more than 11 million fans, an average response time of 5 minutes and a stunning response rate of 99.84%, which means that almost every query placed by the customers on Robi’s social media platform has been answered promptly in a quickest possible time.
Robi strives to provide 24/7 correct, real-time and engaging responses to its customers and fans over the social media platform with its adequately trained resources, the release said, adding that regular benchmarking of online response rate and adoption of state-of-the-art technology, tools and techniques have allowed Robi to top the global chart of Socialbakers.
Robi Axiata Limited (Robi) is a joint venture of Malaysia based global telecom giant Axiata Group and India based Bharti Airtel. Currently, Robi is the second largest mobile network operator in Bangladesh.