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District administration takes initiative to brand 3 traditional products in Gaibandha

  • Published at 10:19 pm July 25th, 2019
Gaibandha maps
Map of Gaibandha Dhaka Tribune

A letter seeking approval of the brands was sent to the Prime Minister’s Office’s Access to Information (a2i) Program

The district administration in Gaibandha has taken the initiative to brand three of its traditional products.

The initiative was taken to let people recognize Gaibandha just from the name of those products.

The three products are “Rashmanjuri” (a kind of sweet), “chili”, and “corn” cultivated at the char regions in the district.

A letter seeking approval of the brands was sent to the Prime Minister’s Office’s Access to Information (a2i) Program on August 20, 2017 by then district commissioner (DC) Gautam Chandra Paul.

The letter mentioned that “Rashmanjuri” was not only a traditional product of Gaibandha but also a renowned sweet in North Bengal. It was also mentioned that massive cultivation of corn, and chili in the char region took place every season.

To familiarize people with these products, several campaigns were held both across the country, and abroad.

Already, a long term plan is taken to popularize these traditional items in social, and state programs.

Gaibandha DC Md Abdul Matin said: “The products are awaiting approval from the honourable Prime Minister’s Offices’ a2i program. We are considering these three products as the branding of the district.”

The commercial production of “Rashmanjuri” was first started in 1940 by Ram Mahan Dey, owner of Gaibandha’s “Ramesh Ghosh Mishti Bhander,” and the product gained popularity across the country by 1950. Per kg production cost of the sweet is Tk260, and the selling price isTk280 at the moment.

There have been bumper yield of chili, and corn at the Phulchari, Saghata, Sundarganj, and Sadar upazilas’ char regions of the district.

According to the Department of Agricultural Extension (DAE), 2,813MT of chili was produced over 1,725 hectares of land.

Phulchari Upazila Chairman GM Selim Parvez said: “We are inspiring farmers in the region to cultivate more chili.

In all seven upazilas of the district, 136,000MT of corn was also produced in 13,445 hectares of land.

Bhola Miah, 55, a corn farmer of Sadar upazila, said: “There is little money required to cultivate on corn fields, and the return is very good too.”

District DAE Deputy Director SM Ferdous said: “There was a time when the four the upazila’s char region did not produce any crops. And now on the same land, bumper yield of corn is taking place, and the farmers are also given incentives to cultivate corn.”