• Saturday, Jul 04, 2020
  • Last Update : 11:17 am

Customers prefer imported children's clothes to local ones

  • Published at 10:03 pm May 30th, 2019
Imported-children's clothes
Children’s clothing in the city’s Eid bazaar is dominated by imported outfits, as local fashion houses fail to meet the parents’ demands of varieties for their kids Mehedi Hasan/Dhaka Tribune

Good quality local products are expensive and beyond the reach of middle-income groups

Shoppers are buying imported clothes for their children this Eid instead of locally made ones.

Because of fancy designs and better quality, imported clothes are favoured by shoppers for their children. 

This season, children's clothes from India, Pakistan, China, and Thailand, have grabbed a major share of the Eid market across the country. 

With customer demand and taste in mind, a number of shops in various city shopping malls have introduced imported clothes for teenagers and children.

Visiting different shopping malls in the city, Dhaka Tribune found traders were catering to the customer craze for imported baby wear with prices as high as Tk10,000. 

Md Sifat, sales manager for Maisha World at Basundahra Shopping Mall, said all of their children's clothing collections are now from India and China. 

“We have clothes for children between 6-12 years of age. The price of a special combo set of children's salwars and tops ranges from Tk2,400 – Tk4,000. Synthetic party dress prices range between Tk1,500 – Tk6,000. 

“T-shirts, and denims for boys, are also available at our shop. Denims from Mumbai are available from Tk1500 – Tk3,000. T-shirt prices range from Tk1200–Tk 2,000,” Sifat added.

Rawoshan Ara from Dhanmondi, who came with her daughter, said the prices for children's clothes were very high.

“I came here to buy a dress for my daughter but the price is very high. Though, there are indeed plenty of irresistible collections of imported dresses here,” she said

Shoyebur Rhaman, from Mirpur came with his family for Eid shopping. He bought an imported shirt and denim pants for his son, and a party frock for his 10 year old daughter.

He said: “Children can easily choose their favorite clothes from the imported collections and it is hassle free as well.” 

Md Khokon, H Hollywood salesman at Basundhara Mall said most of their products were imported from Thailand and India. 

“The price range for dresses is Tk2,000 –Tk 10,000 and boys' t-shirts and pants available at Tk 1,400 – Tk2,500. 

Jahangir Alam, a salesman at Gausia Market said they always import clothes from neighbouring countries before Eid to increase sales.

When asked why local children's clothes were not available, most traders said they sold imported clothes because of high customer demand. 

Nazmul Haque Prodhan of “Look and Like'” at Basundhara Shopping Mall said: “Local products which are of good quality are expensive and beyond the reach of middle-income groups. And for that we bring in imported clothes for customers at different price ranges. 

Well known shopping malls for children's clothes such as Eastern Plaza, Rapa Plaza, Prince Plaza, Sunrise Plaza, New Market, and the Dhanmondi Hawkers' Market, also offer plenty of imported children's clothes. 

In contrast to imported clothes, local fashion and boutique houses have brought in clothes with the weather in mind: light cotton fabrics with simple designs. 

Deshi Dosh outlets also have a wide variety of cotton children's clothes at reasonable prices ranging from Tk300 – Tk1,600. 

Abu Bakar Siddique, sales manager at Baby Shop said: “Customers are buying cotton clothes for children, mostly 2-3 years old.” 

Besides the brand shops, there are huge collections of children's clothes at various local fashion houses in the city.  

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