• Monday, Oct 25, 2021
  • Last Update : 10:23 am

Capital’s fashion outlets, malls fail to hit Boishakhi sales targets

  • Published at 12:37 am April 14th, 2019
Fashion houses
Fashion houses have brought big collections of dresses on the occasion of Pohela Boishakh Rajib Dhar/Dhaka Tribune

'I expected more business this season than last year, and set a higher target. But the ongoing sales simply frustrated me'

Fashion outlets and clothing businesses in the capital have failed to achieve their Pohela Boishakh sale targets due to three-day public holiday and unfavorable weather, traders have said.

Talking to this correspondent during a visit to some of the capital’s supermarkets including Mouchak Market, Aziz Super Market and Bashundhara City Shopping Complex on Saturday, the traders have expressed their dissatisfactions over the dull seasonal business. 

Mohin Uddin Bipul, proprietor of brand shop ‘Britto’ at Aziz Super Market, said that last year he had sold 200 to 300 pieces of punjabis every day right before Pohela Boishakh, but this year the number fell to 60 to 80.

“I expected more business this season than last year, and set a higher target. But the ongoing sales simply frustrated me,” he vented his dissatisfaction.

Another trader at the same market Md Hasib Billah, proprietor of ‘Desh Attire’ said  that traders were in total disappointment as regards the volume of Boishakhi sales as majority of the products, designed particularly on the theme of welcoming Bangla new year, were not suitable for sale at other time.

“However, the sale picked up at the last moment and the traders almost overcame the risk of suffering losses,” he added, saying: “But majority traders have failed to hit their expected sale targets.”

Every trader set their targets higher than the last year’s volume ahead of the Bangla new year but they could not meet their targets, observed Hasib Billah.

“This is because of the three-day government holidays and inclement weather,” mentioned Azharul Hoque Azad, president of Fashion Entrepreneurs' Association of Bangladesh (FEAB).

He told the Dhaka Tribune that many people living in the capital left Dhaka for their ancestral homes to enjoy the vacation, causing a lower customer turnout in the city’s markets.

On the other hand, the weather had been unfavorable since last week, affecting the Boishakhi sale badly, Azad added.

President of the FEAB, a leading platform for fashion houses in the country, said though the capital’s traders failed to reach their targets, the overall Boishakhi sales increased riding on sales from outside Dhaka.

According to the FEAB data, last year the country witnessed a sales worth Tk1,500 crore on the occasion of Pohela Boishakh.

“This year the sales may be 10% to 15% up due largely to high volume sales outside the capital,” Azharul Hoque explained. The exact figure would be available in two or three days, he added.

Pohela Boishakh is a festival to welcome Bangla new year being celebrated across the country amid huge festivity. Wearing dresses of red-white color has become a long-drawn tradition in Bangladesh. 

Males typically prefer various types of designed cotton punjabis with trousers, while women wear saris or three-pieces and children pick colorful dresses.

In a spot visit to different malls and fashion houses, it was found that people were rushing for buying punjabis at the last moment, a day before Pohela Boishakh. Besides, demands for saris and children’s dresses were also high at almost all fashion outlets.

Cotton punjabis were top in demand, with the prices ranging between Tk400 and Tk1,600 in the markets like Aziz and Mouchak. 

Shops at upscale shopping complexes like Basundhara city were selling punjabis ranging from Tk1,000 to Tk10,000 per piece.

Facebook 58
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail