• Wednesday, Nov 14, 2018
  • Last Update : 07:42 pm

Uber joins forces with ICC to support Women’s World T20

  • Published at 02:11 am November 9th, 2018
Uber/ICC

This global partnership will encompass on-the-ground activation in participating WWT20 countries, in addition to creating a six-part digital film series featuring the inspiring stories of female cricketers across Uber and Uber Eats in participating countries

Uber and the International Cricket Council (ICC) announced a partnership to support the first ever standalone ICC Women’s World T20 (WWT20) in the West Indies, aiming engage the broader cricket community in a conversation about the important role sports play in empowering girls and women.

This global partnership will encompass on-the-ground activation in participating WWT20 countries, in addition to creating a six-part digital film series featuring the inspiring stories of female cricketers across Uber and Uber Eats in participating countries. 

CEO of ICC David Richardson said: “Uber is a globally recognized brand and one that is committed to the empowerment of women around the world. As a sport we have also made a commitment to grow increase women participation. This partnership will form one of the pillars of our strategy, which will be launched early next year.”

Uber’s Chief International Business Officer Brooks Entwistle said: “We recognise that the best way to change the status quo is to challenge it, and this event is a powerful showcase of women moving the sport of cricket forward, while uniting and inspiring communities around the world.”