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Aarong to host 3-day festival to celebrate 40th anniversary

  • Published at 01:36 pm October 23rd, 2018
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Senior Director of Brac Enterprises Tamara Hasan Abed addresses a press conference held in Dhaka, on October 23, 2018 Mehedi Hasan/Dhaka Tribune

Those who would like to attend the festival may obtain a free entry pass by registering online or at any Aarong outlet

Aarong, the country's largest lifestyle retail chain, and a social enterprise of Brac, is going to celebrate its 40th founding anniversary with a three-day festival.  

Slated to begin on October 25, the festival will feature: a fashion show, live concerts by Bangladesh's top artists, different food stalls offering a variety of food, a kids-only carnival, workshops for handcrafts, and special benefits from its partners—according to organizers at a press conference held in Dhaka, on Tuesday.

"Aarong is a collaborative effort of people from all walks of life in the country—from women in rural areas, to master craftspeople, to designers and administrators," said Senior Director of Brac Tamara Hasan Abed. "Aarong has grown up with Bangladesh.

"The festival is a celebration of that special bond– 40 years of memories– and homage to artisans who have kept our heritage alive," she said at the press conference.

Chief Operating Officer (COO) Md Ashraful Alam and design consultant Chandra Shekhar Saha also attended the press briefing.

Addressing the conference, Chandra Shekhar Saha said, "The 40 years celebration will showcase 11 iconic categories of craftsmanship Aarong is renowned for: nakshi kantha, jewellery, jamdani clothes, carpets, naturally dyed fabric, block prints, batik prints, silk, embroidery, pottery and bamboo crafts."

The first day of events will celebrate 40 artisans who have shown the best craftsmanship in their works, he added. "We will also discuss where we want to see Aarong at its 100th anniversary in 2078".

Meanwhile, COO Md Ashraful Alam said, the three-day event will hold a workshop for all registered guests, for the first time ever. 

"We will provide training on our different kinds of crafts," he said. 

The first day of the festival will host the "Producer Awards" ceremony—to recognize the best craftsperson, and the most enterprising entrepreneurs. It will also host a live performance by the  famous singer Runa Laila.

On the second day, a fashion show will showcase Aarong's brands Taaga, Taaga Men, and Herstory.

The concluding ceremony will feature concerts by renowned bands and singers, including: Nagar Baul, Joler Gaan, Nemesis, and Minar.

There will also be an exclusive photo exhibition focusing on the development of Aarong's crafts since its inception in 1980. 

Those who would like to attend the festival may obtain a free entry pass by registering online or at any Aarong outlet.

Established in 1978, Aarong is a fair trade organization dedicated to bring positive change to the lives of disadvantaged artisans and underprivileged rural women—by reviving and promoting their skills and craft.

Today, the retailer has 20 stores across Bangladesh that support over 65,000 rural artisans and handcrafters.