• Friday, Nov 16, 2018
  • Last Update : 02:22 am

Qurbani cattle just a click away

  • Published at 12:42 am August 14th, 2018
Cattle
According to the Department of Livestock Services, 15 million cattle are being reared for this Eid Mehedi Hasan/Dhaka Tribune

Many buyers now prefer choosing animals for Eid-ul-Azha through the online platforms, in order to avoid the hassle of travelling to the haat.

E-commerce platforms are gaining traction in the sale of Qurbani cattle, with over a dozen such platforms having popped up in the last few years.

Many buyers now prefer choosing animals for Eid-ul-Azha through the online platforms, in order to avoid the hassle of travelling to the haat. 

The e-commerce sites allow customers to buy their cattle online and have it delivered straight to their doorstep. Some of the sites also provide slaughtering and meat processing services, as well as giving the assurance that no hormone injections were used on the animal.

The online platforms provide detailed information on the animals, including price, size and breed, as well as pictures.

Eshita Sharmin, head of Marketing and Ad Sales at Bikroy.com said: “We expect to receive amazing response from our customers. We have introduced a wide array of Qurbani livestock and many gifts for both customers and campaign participants.”

According to Sharmin, people find it convenient and easy to buy animals for Eid online, as it is very difficult for many to physically visit a haat and pick out an animal after proper inspection. 

Under this year’s campaign “Bikroy #BiraatHaat,” the e-commerce platform is offering a vast range of exclusive livestock from specialized suppliers, while ensuring delivery. 

For the last five years, people have been posting advertisements on Bikroy seeking buyers, and about 80% of the advertised cattle were sold. However, for the last three years, the platform has also implemented Bikroy deals, through which it collects cattle from the farms and supplies them to customers.

“Last time, Chennai Express was the most popular cattle on our site. This year, we have brought the Rajababu and Titanic genres, one of the biggest and quality cattle for buyers,” she said.

According to market insiders, cattle at prices from Tk60-70,000 are in high demand, and Bikroy offers cattle in the Tk50,000 to Tk1 lakh range.

“This year, we will bring 4-5 special cows, which will cost Tk15-Tk20 lakh each,” Sharmin said, adding that the platform brings about 80 cows every year and all of them are sold.

According to online platforms, Qurbani animals bought online are usually less expensive, as there are no middlemen or other costs involved.

Mohiuddin, a worker with an NGO, has been buying Qurbani animals from Bengal Meat for the last three years.

“I liked their cows as they provide health certificates with the cattle. This year, I have ordered a local cow which suddenly got a fever and was vaccinated. The company promptly offered me another cow, fearing that the one I bought may not be fit before Eid,” said Mohiuddin.

He also said the price offered for the cattle is reasonable, and the source is trustworthy.

Bengal Meat Processing Industries CEO AFM Asif said although Bengal Meat usually provides processed meat, it has now introduced online cattle shopping after considering its popularity in the city.

“Last year, we sold total 212 cows. This year, we have brought 400 and 317 have already been sold,” he said.

Asif added that their cattle are reared under the supervision of registered veterinarians.

“The cattle are given natural feed and health checks on regular basis, to ensure the supply of disease-free and healthy cattle for Eid-ul-Azha,” he said.

This year, cattle breeds offered by the platform include Brahma, Holstein Cross, Mir Kadim, Pabna Breed, Sahiwal, Red Chittagong, and Sindhi. The prices range from Tk54,000 to Tk224,000, and 46-52% of the weight of the cow is usable meat.

The Bengal Meat CEO also said they are offering online payments from this year, and 5% of this years orders have been from customers in the United Kingdom.

According to the Department of Livestock Services, 15 million cattle are being reared for this Eid, which is higher than the 14 million demanded last year.