Although BBF has been working based in the capital, its upcoming activities will focus on all eight regions of the country, BBF Managing Director Shariful Islam said yesterday.
BBF is an initiative working with the vision – Transforming Bangladesh through applying branding ethos among local corporates.
The managing director came up with the announcement while disclosing their strategic plan at a programme held to celebrate the 10th year of anniversary of the initiative in Dhaka.
The BBF, at the event, launched its first ever calendar at the programme.
French Ambassador to Bangladesh Sophie Aubert unmasked the calender as the chief guest in the programme.
Responding to a query on Bangladesh Youth Fest, an initiative of BBF to act as bridges between the academic and corporate worlds, Shariful said only youths based in Dhaka were participants of the fest as of now.
“But the upcoming youth fest, to be hosted this year, would be held with participants from all the regions,” he said. In the first stage, a competition would be held regionally and then a grand finale would be in Dhaka.
“Through the initiative, we could get products from more brands from the regional level that would help the country’s economy to be more vibrant,” added the BBF managing director.
Praising the role of BBF during the last 10 years, the French ambassador said promotion and protection of intellectual property, that is done by BBF for the last decade, is required in a frequent manner to uphold the country’s economy.
The programme also hosted a photo exhibition by BBF Director Nazia Andaleeb Preema.
Speaking as a special guest, noted painter Kanak Chanpa Chakma appreciated the new concepts being drawn by the BBF director.
An audio visual documentary was played at the programme on Nazia Andaleeb Preema where she said: “In order to learn, you have to explore. And to explore, you have to live.”
Bangladesh Brand Forum is an initiative to share knowledge with the business community and the future leaders.