To meet the increased demand, the local brand has taken massive preparation from its production process to marketing strategies, said a press release the company issued recently.
Walton has already increased fridge production just after the Eid-ul-Fitr. Now, about 6,000 to 7,000 refrigerators are manufactured every day.
The local brand has already built up a stock of 1.5 lakh fridges in its factory to maintain their smooth supply during the abrupt increase of demands.
“Over the last couple of years, we have experienced that the demand for fridges goes up ahead of Eid ul-Azha. So, this year we increased the production and side by side took strategic planning in our supply chain process,” said Eva Rezwana, chief marketing coordinator and executive director of Walton Plaza.
She hoped that Walton would be able to grab a lion’s share of the excessive demands for fridges in the local market, centering the upcoming Eid festival.
“The customers’ trust in our quality and passion for Walton products is increasing in a larger scale,” said Amdadul Haque Sarker, head of marketing and executive director of Walton.
He also said the customers believe that the quality of Walton fridges is better than those of imported ones and the price is also affordable.