• Thursday, Sep 20, 2018
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Foodpanda narrates story of a rider

  • Published at 04:29 pm January 2nd, 2018
Foodpanda narrates story of a rider
This holiday season, global food delivery service foodpanda created a stop-motion video that reveals how foodpanda riders bring joy and good food into everyone's life throughout the year. The stop-motion video was fully executed in-house. The team sketched out and built an entire miniature city out of paper and foam core, including 2D characters for foodora and foodpanda. A rendition of Tchaikovsky’s classic “Dance of the Sugar Plum Fairy” transports viewers into the holiday mood while the rider cycles through the sleepy city, past Nutcrackers, reindeers by a traffic light, and Scrooge with his ghosts launching snowballs, eventually ending up delivering to Santa Claus himself.   “We wanted to create a magical atmosphere, reflecting foodpanda as a visionary brand, while taking the winter season as the perfect opportunity to pay tribute to our riders.” says Julian Dames, global CMO at foodpanda.