Foodpanda, the on-demand food delivery service, has announced the launch of its new campaign, The First Bite. The creative concept highlights the universal excitement that surrounds the first bite of food. To amplify the experience and share the uniquely joyful moment with others, the campaign features ordinary individuals taking their first bite of food. All the characters and dishes are isolated on a simple, solid background which invites the viewer to focus on the food, the facial expressions, and the new brand tagline: “Take the first bite.”
“We launched a global campaign with a consistent look and feel throughout our markets and channels, highlighting one significant message: the universal experience of the first bite. Every interaction with food is a delight, but there is something about that very first bite that makes the experience all the greater, and we wanted to portray just that,” says Julian Dames, Global CMO at Foodpanda.
The campaign was fully executed in-house, from conception to production, in collaboration with renowned photographer Robert Wunsch and Director of Photography Jonas Winter-Scholz. For more information visit www.foodpanda.com.bd