Sunsilk, the pioneering hair care brand of Bangladesh, is being relaunched in a brand new avatar – New Outside, Incredible Inside. Each of the four variants of Sunsilk will now be available in a new modern and attractive packaging.
As a brand that has long garnered fame for being the pioneer of all things relating to haircare, Sunsilk brings in the globally recognized Youtube channel, All Things Hair, for the first time in Bangladesh, joining the rest of the world. This engaging digital platform will create the space for renowned vloggers to showcase the latest hair styles and trends online, so that people can easily access the tutorials and recreate their own styles from home. Women can now find their favorite hairstyles by searching “All Things Hair Bangladesh” on YouTube and on fb.com/AllthingshairBD.
The star-studded event was celebrated through a number of audio-visuals telling the story of the journey of the Sunsilk girls and the unveiling of the new packaging of Sunsilk through a spectacular dance show. Celebrities the likes of Jahanara Alam, Mehazabien Chowdhury, Nusrat Faria and Jannatul Ferdous Peya, graced the occasion with their stunning appearance and fabulous hairstyles. Tutorial videos by the vloggers were also screened. An online competition calling for next generation of vloggers, 'Sunsilk: Be the Next Vlogger', was announced at the event. Top fashion vloggers, celebrities and cultural personalities were present at the event. Persona was the makeover partner for this event.