Dove, a personal care brand of Unilever, runs a Self-Esteem project which promotes that beauty should be a source of confidence, not anxiety. Dove Self-Esteem Project aims to equip young people with the tools they need to develop their self-esteem. The initial global aim was to reach 15 million young people with Dove Self-Esteem Education by 2015, against which it has already successfully touched a staggering 19.4 million young lives by the end of last year. The new ambition of this program is committed to reaching an additional 20 million teenagers globally with the Self-Esteem Project, by the end of 2020.
Dove Day is an initiative of Dove Self-Esteem Project where students engage in self-esteem workshops. In Bangladesh, Dove Day has come alive on October 6, this year in Motijheel Govt Girls High School, Civil Aviation High School, Tejgaon Govt. Girls’ High School, Viqarunnisa Noon School and College, Uttara Girls’ High School and College, Azimpur Govt Girls’ School and College, Mohammadpur Preparatory School and College, Chittagong Govt Girls’ High School, and Wireless Jhautala Colony High School. Bangladesh has been conducting Dove Day for the past two years with the participation growing year after year. Employees of Unilever Bangladesh Limited and the business partners participate in Dove Day. The employees have to go through a training session to conduct the workshops in schools. Around 85 Unilever managers including Leadership Team members and business partners went to schools and took more than 1200 students through the session on this day.
In the workshops, the participating students were informed about appearance pressure and the sources of appearance pressure. The perception of society which often makes people look artificially beautiful and how to avoid beauty pressure looking at these images - both were discussed in the workshop. Students did several activities and role plays to discuss and internalise what real beauty is about to help improve their self-esteem. At the end of the session, all the participants took pledge to become change agents. Students had a newfound appreciation of their uniqueness after the session, and each of them wrote what they loved about themselves on the ‘Dove Day Wall.'
A girl should explore her inner beauty with confidence and rediscover herself. Dove hopes that every girl grow up, enjoying a positive relationship with the way they look, and help reach their full potential.