This is the first time in history that Bangladesh achieved such a feat. The project that has invited the celebration is an “Eco-Cooler Product,” an easy and available way to reduce temperature in the remote areas of Bangladesh during extreme hot weather. The Cannes Lion International Festival of Creativity, in short, International Advertising Festival, is held in June for seven days every year in the Cannes city of France.
A total of 11,000 recognised creative individuals from 90 countries attend the festival as invited guests. Works accomplished in the field of advertising, creativity and brand communications are awarded in different categories in this festival.
This is the third international recognistion for Bangladesh after winning Nobel prize in literature and peace. This year, a total of 43,101 projects from across the world were submitted to the festival, which continued from June 19 to 25.
Bangladesh won the award in the Product Design Lion Category which saw 538 submissions. The two submissions by Grey Dhaka were the Eco-Cooler project and the Paddle Pure project. The former bagged the prestigious Gold Lion Award.
Grey Dhaka country head and managing partner, Syed Gausul Alam Shaon, said: “Grey Dhaka takes great pride in winning such an award of international honour on the behalf of the country.”