This is the eighth edition of the initiative taken by the company to create a 'World without Waste'
Coca-Cola Bangladesh, in partnership with Keokradong Bangladesh, has recently concluded the eighth edition of the coastal cleanup and marine conservation drive along the beach of St Martin's Island.
The initiative is a part of the company's global commitment to create a "World without Waste" by 2030.
During the event, students, teachers and professionals from all across the nation volunteered to collect and segregate wastes from St Martin's Island. They also interacted and explained to the beach goers the importance of marine conservation.
This year, 500 volunteers collected 1,200 kg of marine debris. Representatives from St Martin's Union Parishad also took part in the initiative.
The slogan for this year's campaign was "Pick it up; clean it up, sea change". On the second day of the event, notebooks containing awareness messages were distributed amongst the local students of St Martin's Island.
The two-day activity at St Martin's Island was organized in sync with the 32nd annual International Coastal Cleanup. International Coastal Cleanup is the world's largest volunteering effort, with thousands of participants engaging to help collect millions of pounds of waste and debris from beaches, lakes and waterways.
In the last eight years, through this initiative, Coca-Cola Bangladesh and Keokradong Bangladesh employed 4,000 volunteers to collect 9,600 kg of marine debris.
Coca-Cola Public Affairs and Communications (PAC) Director of Bangladesh, Shamima Akhter said: "The scenic beauty of the beautiful coral island of St Martin's attracts a lot of tourists. Therefore, it is of utmost importance that there is sustained awareness on responsible coastline conservation.
"This is our eighth edition of the coastal cleanup drive," she said. "We hope that together, we will soon be able to create a world without waste."
Coca-Cola is committed to the collection and recycling the equivalent of every bottle or can the company sells globally, by the year 2030.