Unicef Bangladesh has launched a new episode of the Meena cartoon series named “Amra Khelte Chai” (we want to play).
Since 1993, the Meena character has been entertaining and educating children and parents, raising awareness on the rights of the girl child across the society throughout healthy and happy entertainment for children. In Bangladesh, stories about the titular protagonist have been incorporated into the formal and non-formal school curricula.
The character served as an integral part of children’s lives growing up in Bangladesh. As it on aired on BTV, very few people can claim to have not seen the show.
The immense popularity and unprecedented success of the animated show encouraged Unicef to diversify by using comic books, posters, discussion and teachers’ guides, radio series (produced in collaboration with BBC world service).
Unicef Bangladesh also launched Meena Game as a free app at Google Play Store on its 70th anniversary.
Meena is used as a tool to impart important messages on gender equality, child rights, education, protection and development.
Unicef developed the Meena Communication Initiative (MCI) as a mass communication project aimed at changing perceptions and behaviour that hamper the survival, protection and development of girls in South Asia.