The theme of this year’s summit is ‘Creativity Matters’
The 8th edition of Communication Summit, a flagship initiative of Bangladesh Brand Forum to bring together creative professionals from diverse sectors, is underway in Dhaka.
The theme of this year’s summit is “Creativity Matters” presented by Meghna Group of Industries, reports the UNB.
Addressing the program on Saturday, Founder and Managing Director of Bangladesh Brand Forum Shariful Islam said start up businesses and brands will play a significant role in the country's economy in the coming two decades contributing to boost the GDP.
He also termed creativity as the key driver for the communication industry and brand building in the age of technology and social media.
A Memorandum of Understand (MoU) between Bangladesh Brand Forum and Access to Information (a2i) will be signed during the summit with a vision to ensure growth and value addition of youth countrywide, a press release said.
This year the summit is comprised of four keynote sessions, two panel discussions, four case study presentations and four breakout sessions.
Tay Guan Hin, founder and chief creative officer, TGH Collective, Creative Director - Global Executive, South East Asia, J Walter Thompson; Jayen Mehta, managing director (in-charge), Amul Dairy, Anand; Ali Shabaz, chief creative officer, Grey MENA (Middle East & North Africa); and Samuel Diaz Fernandez, founder and program director, School of Slow Media are among the keynote speakers.
Communication Summit will be followed by Commward: Excellence in Creative Communication, the largest recognition platform for Bangladeshi advertising industry.
A total of 487 entries were submitted by 50 creative agencies for this year's Commward and across 23 categories, the award will be given to 85 creative works in three ranks.