JAAGO partners with Asia Foundation to promote Let’s Read app

The campaign to promote a reading app that makes reading easy and fun has been undertaken as part of World Book Day

Non-profit organisation JAAGO Foundation has teamed up with The Asia Foundation to promote the Let’s Read app, a free digital library developed by the latter to make reading fun and easy, in 64 districts of Bangladesh.

JAAGO Foundation signed an MOU with The Asia Foundation to launch a seven-day #LetsReadTogether reading campaign across the country.

The weeklong campaign started on April 22 as part of the Unesco World Book Day, according to a media statement.

The campaign will involve door-to-door awareness programs aimed at educating parents about the importance of reading and encouraging them to inspire their children to read more.

Additionally, youth volunteers will demonstrate how simple it is to download the Let's Read app onto a smartphone. A total of 16,000 parents and 16,000 children are expected to be reached through this campaign.

Jaago Foundation signs an MOU with The Asia Foundation to launch a seven-day reading campaign across the country Courtesy“We are delighted to have this opportunity to engage with JAAGO Foundation and their youthful and energetic volunteers, to promote reading habits among children across Bangladesh,” said Kazi Faisal Bin Seraj, the country representative of The Asia Foundation.

“We consider this partnership between The Asia Foundation's Let's Read program and JAAGO organic and tremendously powerful. It'll have a sustained impact on children's access to high-quality reading and learning materials,” he added.

Korvi Rakshand, the founder and executive director of JAAGO Foundation, remarked: "In a world where screens have become pervasive, we must remember the importance of reading books.

“Our goal is to help children develop a love for reading so that they grow up with a strong foundation for education, success, and overall well-being."

Each year, Unesco celebrates World Book Day on April 23 to pay tribute to the world of literature, promoting the benefits and pleasure of reading books.

The day is celebrated around the world to honour authors, illustrators, translators, and to promote books and reading.