Of the 80%, Walton holds a lion share of 66% while Marcel, Jamuna, Vision, Minister and other local manufacturers occupy the remaining market share
Refrigerators manufactured locally are dominating country’s refrigerator-market, holding 80% of its total market share, whereas Bangladesh was almost fully dependent on imported refrigerators to meet its demand just a decade ago.
Of the 80%, Walton holds a lion share of 66% while Marcel, Jamuna, Vision, Minister and other local manufacturers occupy the remaining market share, according to a survey conducted by Marketing Watch Bangladesh (MWB), A Dhaka University based non-profit organization.
The findings of the research were unveiled on Monday at a press briefing held at the Dhaka University Marketing department's conference room in the capital.
The research team was consisted of Marketing department chairman Prof Mizanur Rahman, Associate Prof Md Nazmul Hossain, Associate Prof Rafiuddin Ahmed and researcher Sakhawat Hossain.
The researchers came to the result after conducting direct interviews of 1,778 users of refrigerator while 662 consumers participated in online surveys.
A total of 10 focus group discussion and expert opinions were also included in the procedure.
The refrigerator industry in Bangladesh has seen a rapid growth since the last two decade and the tendency of purchasing refrigerators has increased at a large scale in rural areas, compared to urban cities, for affordable price, said Md Nazmul Hossain, a co-founder of the MWB.
Electrification and low cost played vital role in the tremendous selling growth of refrigerator.
Moreover, reasonable price, automatic heating system, power efficient inverter technology, real time temperature display, holiday mode, turbo mode and super-cool modes have attracted customers largely.