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TikTok launches #JoyBangla campaign for Victory Day

  • Published at 08:31 pm December 15th, 2020
TikTok launches #JoyBangla campaign for Victory Day

The platform is also running a contest until December 17

Short video platform TikTok have launched the hashtag campaign #JoyBangla to celebrate Bangladesh’s heritage and culture on Victory Day.

TikTok has been running a contest as part of the campaign, urging users to post videos showing their creative side and enthusiasm for #JoyBangla. The winners of the contest will get Daraz gift cards ranging from Tk2,500-Tk10,000 every day from December 11-17, according to a press release

The contest empowers creators to engage with their community through creative storytelling using specially designed in-app stickers. TikTok is choosing 13 winners every day based on video quality, number of likes and level of creativity of their content under the hashtag, the release added.

Several prominent creative storytellers such as Proshi, Imran Mahmudul and Shakib Al Hasan, among others, have already started sharing their content using the hashtag #JoyBangla.

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