Further discussions needed on measures to overcome the 'digital divide,' as everyone does not have proper internet access in the pandemic, panelists say
Several clubs and societies of Notre Dame University Bangladesh (NDUB) organized a webinar on internal and external communication strategies in various business situations during the Covid-19 pandemic, and post-pandemic.
The Photographic Society of Notre Dame University Bangladesh, in collaboration with the Notre Dame University Bangladesh Business Club (NDUBBC) and Notre Dame University Bangladesh English Club (NDUBEC), organized the webinar titled “Changes in Business Communication Strategies in 2020,” on Tuesday.
The webinar was the second in a series of webinars, part of a month long national and international online competition event, “NDUB Lockdown Fest 2020.” 90% of the money sponsored for the event will be donated to Covid-19 affected vulnerable people and the implementation of needed health measures.
United Nations Development Programme (UNDP) Bangladesh is the strategic partner for this event, while Dhaka Tribune and Radio Dhoni 91.2 FM are its media partners.
At the webinar, Md Abdul Quayyum, head of communications, UNDP, shared his experience of communication strategies in the development sector at the webinar.
He also shed light on monitoring and evaluation strategies and said the communication strategy must meet the project timeline.
Sajid Amit, associate professor of ULAB and senior advisor at Tala.co, discussed internal and external communication strategies for retail, e- Commerce, financial services, and restaurants during and after the pandemic.
He also pointed out how today’s leadership is decentralized and shared his viewpoint on “leadership through visibility” and the importance of over communication.
Talking about businesses facing extreme challenges, he said: “It is the best time for us to learn from mistakes and be patient in failure, because there is a silver lining at the end of it.”
As the final speaker, Imran Kadir, head of Business Development, Brand and Events at Daily Samakal, and co-founder of Mission Save Bangladesh, talked about an empathic approach for businesses during and after the pandemic, and the role of media during the lockdown.
“There should be right messaging broadcast to the masses during this pandemic,” he said, sharing and giving examples of many renowned brands that recently changed their business mottos.
Brand mottos like “Keep Hugging” and “Finger Licking Good” were changed since they clash with social distancing measures which is an important health issue around the world now.
Finally, all three panelists suggested further discussions on overcoming the “digital divide” as everyone does not have proper internet access these days.
The session was moderated by Ahmed Tahsin Shams, lecturer at the department of English and co-moderator of NDUB English Club.
The next two webinars in the series are: “The Journey of Content Making for Today’s Social Media” with Rafsan Shabab and Keto bhai starting at 4pm on July 4, and “Creative Practice and Impact on Mental-Being,” where international creative practitioners will join at 4pm on July 5.