• Tuesday, Aug 11, 2020
  • Last Update : 03:27 pm

NDUB webinar focuses on business communication strategies during pandemic

  • Published at 07:31 pm July 4th, 2020
final-cover-all-logo

Further discussions needed on measures to overcome the 'digital divide,' as everyone does not have proper internet access in the pandemic, panelists say

Several clubs and societies of Notre Dame University Bangladesh (NDUB)  organized a webinar on internal and external communication strategies in various business situations during the Covid-19 pandemic, and post-pandemic.

The Photographic Society of Notre Dame University Bangladesh, in collaboration with the Notre Dame University Bangladesh Business Club (NDUBBC) and Notre Dame University Bangladesh English Club (NDUBEC), organized the webinar titled “Changes in Business Communication Strategies in 2020,” on Tuesday.

The webinar was the second in a series of webinars, part of a month long national and international online competition event, “NDUB Lockdown Fest 2020.” 90% of the money sponsored for the event will be donated to Covid-19 affected vulnerable people and the implementation of needed health measures.

United Nations Development Programme (UNDP) Bangladesh is the strategic partner for this event, while Dhaka Tribune and Radio Dhoni 91.2 FM are its media partners.

At the webinar, Md Abdul Quayyum, head of communications, UNDP, shared his experience of communication strategies in the development sector at the webinar.

He also shed light on monitoring and evaluation strategies and said the communication strategy must meet the project timeline.

Sajid Amit, associate professor of ULAB and senior advisor at Tala.co, discussed internal and external communication strategies for retail, e- Commerce, financial services, and restaurants during and after the pandemic.

He also pointed out how today’s leadership is decentralized and shared his viewpoint on “leadership through visibility” and the importance of over communication.

Talking about businesses facing extreme challenges, he said: “It is the best time for us to learn from mistakes and be patient in failure, because there is a silver lining at the end of it.”

As the final speaker, Imran Kadir, head of Business Development, Brand and Events at Daily Samakal, and co-founder of Mission Save Bangladesh, talked about an empathic approach for businesses during and after the pandemic, and the role of media during the lockdown.

“There should be right messaging broadcast to the masses during this pandemic,” he said, sharing and giving examples of many renowned brands that recently changed their business mottos.

Brand mottos like “Keep Hugging” and “Finger Licking Good” were changed since they clash with social distancing measures which is an important health issue around the world now.

Finally, all three panelists suggested further discussions on overcoming the “digital divide” as everyone does not have proper internet access these days.

The session was moderated by Ahmed Tahsin Shams, lecturer at the department of English and co-moderator of NDUB English Club.

The next two webinars in the series are: “The Journey of Content Making for Today’s Social Media” with Rafsan Shabab and Keto bhai starting at 4pm on July 4, and “Creative Practice and Impact on Mental-Being,” where international creative practitioners will join at 4pm on July 5.

54
53
blogger sharing button blogger
buffer sharing button buffer
diaspora sharing button diaspora
digg sharing button digg
douban sharing button douban
email sharing button email
evernote sharing button evernote
flipboard sharing button flipboard
pocket sharing button getpocket
github sharing button github
gmail sharing button gmail
googlebookmarks sharing button googlebookmarks
hackernews sharing button hackernews
instapaper sharing button instapaper
line sharing button line
linkedin sharing button linkedin
livejournal sharing button livejournal
mailru sharing button mailru
medium sharing button medium
meneame sharing button meneame
messenger sharing button messenger
odnoklassniki sharing button odnoklassniki
pinterest sharing button pinterest
print sharing button print
qzone sharing button qzone
reddit sharing button reddit
refind sharing button refind
renren sharing button renren
skype sharing button skype
snapchat sharing button snapchat
surfingbird sharing button surfingbird
telegram sharing button telegram
tumblr sharing button tumblr
twitter sharing button twitter
vk sharing button vk
wechat sharing button wechat
weibo sharing button weibo
whatsapp sharing button whatsapp
wordpress sharing button wordpress
xing sharing button xing
yahoomail sharing button yahoomail