Officials of A2i and BBF were present in the signing ceremony
Bangladesh Brand Forum (BBF) and Access to Information (A2i) have signed a memorandum of understanding (MoU) to ensure growth and skill development in youth throughout Bangladesh.
The MoU was signed in the 8th Communication Summit at Le Méridien in Dhaka on Saturday, reports UNB.
Project Director of A2i program Mustafizur Rahman, and Founder and Managing Director of BBF magazine Shariful Islam signed the MoU on behalf of their respective organizations.
Shariful Islam said: "Under the MoU, BBF and A2i will work jointly in five key areas- skill development for employment, innovation, engaging Non Resident Bangladeshis (NRBs) in Bangladesh's progress, district branding through which each district will connect their population in branding activities and Human Development Media."
Other officials of A2i and BBF were also present in the signing ceremony.
Speaking in the opening ceremony of the summit, Asif Iqbal, executive director marketing of Meghna Group of Industries (MGI), emphasized the necessity of thinking for creative communication to play a role in consumers' lives.
Jayen Mehta, managing director of Amul Dairy, a renowned Indian milk brand, discussed how consistent communication played a big role to turn the brand into a successful one around the world.
Also Read- 8th Communication Summit underway
"Intersection between context, content, consistency and consumer is very important to ensure successful communication strategy to promote a brand," he added.
The 8th edition of Communication Summit, a flagship initiative of Bangladesh Brand Forum to bring together creative professionals from diverse sectors, is underway in Dhaka.
The theme of this year’s summit is “Creativity Matters” presented by Meghna Group of Industries.
Addressing the program on Saturday, Founder and Managing Director of Bangladesh Brand Forum Shariful Islam said start up businesses and brands will play a significant role in the country's economy in the coming two decades contributing to boost the GDP.
He also termed creativity as the key driver for the communication industry and brand building in the age of technology and social media.
This year the summit is comprised of four keynote sessions, two panel discussions, four case study presentations and four breakout sessions.
Tay Guan Hin, founder and chief creative officer, TGH Collective, Creative Director - Global Executive, South East Asia, J Walter Thompson; Jayen Mehta, managing director (in-charge), Amul Dairy, Anand; Ali Shabaz, chief creative officer, Grey MENA (Middle East & North Africa); and Samuel Diaz Fernandez, founder and program director, School of Slow Media are among the keynote speakers.
Communication Summit will be followed by Commward: Excellence in Creative Communication, the largest recognition platform for Bangladeshi advertising industry.
Commward is organized in association with Cannes Lions International Festival of Creativity and powered by The Daily Star.
A total of 487 entries were submitted by 50 creative agencies for this year's Commward and across 23 categories, the award will be given to 85 creative works in three ranks.