Every year, Eid-ul-Fitr is celebrated in myriad, unique ways in Bangladesh. One particular trend, however, has dwindled over the years – the practice of sending Eid cards to friends and family.
With the increasing popularity of social media platforms and chat applications like Facebook and Whatsapp, communicating with dear ones and exchanging greetings has become easier.
Where before, people would convey Eid greetings via cards, nowadays they simply resort to making phone calls, or sending emails, SMSes and eCards on Eid.
This Bangla Tribune correspondent’s visit to New Market, Bashundhara City, Paltan and Dhanmondi revealed that the demand for Eid cards has declined drastically over the years. According to shop owners, as people are no longer willing to buy Eid cards, they too have stopped keeping such cards in stock.
Fazlul Karim, an employee at a state-owned bank, became emotional when questioned about this dwindling reliance on Eid cards.
“We used to exchange different kinds of Eid cards with unique designs and texts, once. I even remember there being some musical cards back in the day. I loved opening them repeatedly,” he recalled, adding: “Children these days do not even know what an Eid card is.”
Fazlul later made his two children buy Eid cards, even though they were not enthused about the prospect of sending the cards to their friends.
Rabbi, the manager of Ideal Products at New Market, said: “The days of Eid cards are gone. It was a huge business once. Now, we only sell cards for marriages, birthdays and other such events.”
In Paltan, which is second largest wholesale market for cards after Old Dhaka’s Bangla Bazar, the scenario was somewhat different. Shops there continue to sell a good number of Eid cards to shop owners from different districts. The cards range from Tk 50 to 500.