Telenor Group is launching its global “Be a Cyberhero” digital and social media campaign on Thursday to mark Stop Cyberbullying Day 2017. The goal is to support Telenor’s 2020 goal to educate four million children on online safety practices across its 13 international markets.
Telenor projects that half a billion children in Asia will have internet access by 2020.
Telenor first supported Stop Cyberbullying Day in 2016 and through multiple online safety initiatives throughout the year.
The effort gathered 259 million impressions of their #useheart hashtag to promote awareness of online safety and cyberbullying.
In 2017, the company hopes to build on this engagement, launching the custom-made "Be a Cyberhero" profile picture filter for social media, cyberbullying tips, graphics and multimedia and other awareness-building activities on the Telenor Group Facebook page.
“This initiative is aimed at educating netizens about cyberbullying and practical ways of addressing it,” said Telenor's Director of Social Responsibility Zainab Hussain Siddiqui,
“We need to pay attention to cyberbullying. We invite everyone to show support to the affected by changing their profile pictures and spreading the message. Let’s encourage each other to act responsibly when texting, messaging and using social media,” Zainab added.
More than 30,000 global employees are also playing a role in joining the movement by changing their profile pictures and sharing positive messages.
The 2017 initiative is run under the "Be Smart, Use Heart" Telenor global programme, launched in 2016, which builds on the local success of several country programmes, such as Bruk Hue in Norway.
The platform provides children and parents with information and tools on how to cope with digital bullying, staying safe online, and keeping mobile devices secure.