• Tuesday, Apr 20, 2021
  • Last Update : 06:56 pm

Indian brands join ‘The Pawri’

  • Published at 07:10 pm February 15th, 2021
Screengrab-Dananeer
Screengrab of video uploaded on Instagram by Pakistani influencer Dananeer Instagram

The move comes as others start emulating the Pakistani influencer's video that went viral recently

One of the top hashtags on Indian Twitter right now is #pawrihorihai with nearly 17,000 tweets - and the hilarious trend owes its existence to a viral video by Pakistani influencer, Dananeer.

Dananeer, who divides her time between Islamabad and Peshawar, has a following of nearly half a million on Instagram, where she often posts videos mocking “burgers.” A “burger” or “burger bachcha” in Pakistan is slang for people who try to emulate Western culture, reports NDTV.

In one of her spoof videos posted on Instagram earlier this month, Dananeer was seen pointing first to her car and then to her friends before explaining to viewers that the group was partying. "Yeh humari car hai, yeh hum hain, aur yeh humari pawri ho rahi hai (This is our car, this is us and this is our party going on)" she says in the short clip which has exploded online.

Her video - and especially her pronunciation of the word "party" - sparked a huge buzz on social media last week, triggering a trend which has now seen participation from several social media-savvy brands and companies.

The original clip has been viewed over 3 million times on Instagram - spawning innumerable spoofs, parodies and memes. While "Pawri horai hai" trended big in Pakistan last week, it caught the attention of Indian netizens after musician Yashraj Mukhate gave it a musical twist - which has been viewed a whopping 3.9 million times on Instagram.

The #pawrihorihai trend has inspired some of the funniest posts from celebs, brands, banks and even government agencies. Take a look:

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