Search results for ‘Amazon fire’ on the internet would not bring up information about Brazil's wildfires
This week, wildfires in the Amazon rainforest have hit a record high, with experts revealing that 72,843 fires have been detected in Brazil so far.
Surprisingly, the top results for ‘Amazon fire’ on Google are offers on Amazon’s Fire tablets, reports The Daily Mirror.
Many people have taken to Twitter to vent their frustration at the findings.
I typed in amazon fire in google to show a coworker the pictures of the fire and google showed me the amazon fire tablet. If that tells you the importance we're placing on the destruction of an entire eco system#AmazonRainforest— Emily (@fandomglam) August 22, 2019
If you really want to see how humans value nature, just Google "Amazon Fire" and you'll see that the Amazon Fire Tablet more than the Amazon rainforest fire.... just sad. There needs to be more media coverage on this fire. #PrayForTheAmazon— Kaeli/Dubious Attribute (@attributemusic) August 22, 2019
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One user said: “If you really want to see how humans value nature, just Google 'Amazon Fire' and you'll see that the Amazon Fire Tablet more than the Amazon rainforest fire.... just sad.”
Another added: “I typed in amazon fire in google to show a coworker the pictures of the fire and google showed me the amazon fire tablet. If that tells you the importance we're placing on the destruction of an entire eco system.”
And one wrote: “I’m mostly frustrated that I’m trying to research the Amazon Forest Fires and keep having ‘Amazon Fire Tablet’ come up.”
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Wildfires occur in the Amazon rainforest every year during the dry season, although this year’s fires have increased in number by 83%.
But according to the National Institute for Space Research (INPE), the large number of wildfires can’t be attributed to the dry season or natural phenomena alone.
Alberto Setzer, a researcher at INPE, explained: “There is nothing abnormal about the climate this year or the rainfall in the Amazon region, which is just a little below average.
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"The dry season creates the favourable conditions for the use and spread of fire, but starting a fire is the work of humans, either deliberately or by accident.”
Images of the fires have been widely spread on Instagram, along with the hashtag #PrayforAmazonia.
However, some people posting such photos have been criticized for not including information about what you can do actually do to help, and instead, using it as an opportunity to gain followers and likes.
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For example, Mike Holston, who is known as the Real Tarzan, posted several photos of the wildfires, writing: “The AMAZON RAINFOREST has been burning for 3 weeks ..... WTF!”
In response, one Twitter user questioned Mr Holston’s motives for posting the photos.
Brandon T’rell wrote: “Are you trying to spread awareness or are you just trying to get more likes and followers? Cuz the way your stories is set up you just reposting the celebs that repost your post. I thought this was about the amazon forest?
“Haven’t seen any post about what can be done. How we can help. What changes can be made.
“Just repost of Diddy and Ariana reposting that. & your gym work out for the day. Seem like it’s just for clout but thanks for making me aware of the disaster. Now what can be done?”
If you do want to help, you can donate to Amazon Conservation, WWF or Rainforest Trust now.