Lungis are popular because of their incomparable air circulation and heat transmission facilities. In countries with high humidity, lungis are often the preferred bottomwear for men in rural areas.
Those are def lungis. And it looks ridiculous ? Some "designer" just copied the design & nobody at Zara seems to have known better.— Kirk Serpes (@KirkSerpes) January 30, 2018
Of note, the lungi comes in a variety of colours and designs in Asia. Sadly, what Zara is attempting to peddle comes in only a brown check print, much to the chagrin of countless outraged social media users. However, if anyone is looking to buy the "flowing skirt" from Zara at the outrageous price, they can be found here, unless they take it down from sheer embarrassment.
who wants to buy a lungi with £70 from Zara? #fb— rifat islam esha (@rifat_islam) January 30, 2018