This prestigious award is conferred by the World Marketing Congress in conjunction with CMO Asia. Colours FM won the award for their efforts in promoting gender equality and women's rights. As their mission is to promote equal opportunity and participation of women in socio-economic spheres of the country, Colours FM believes that women have and will continue to have tremendous impact on society. Colours FM strives to be the friend, philosopher and guide to the women of Bangladesh. The award recognised the radio stations effort in this field where very few radio stations are addressing a women audience. This global award had entries from more than 56 countries, making it a truly international event.
Dr R L Bhatia, chief editor of World CSR Day said, "this is an exemplary effort for a brand and business to have a convergence of social good and business intentions."
"This award is recognition of not only our efforts but also for every women and men in Bangladesh who are showing the world the impact we can create working together." said Colours FM CEO Nazim Farhan Choudhury.