According to an analysis of job postings, LinkedIn has published a new report on the most in-demand marketing skills based on analyzing job postings.
Data in the report was compiled over the past three months and compared with the top skills professionals had in 2015.
LinkedIn finds that job skill sets have changed by around 25% since 2015 and are expected to change by 41% by 2025.
Digital marketing is high on the list of most in-demand skills. Social media marketing made the list too.
The list is separated into hard skills and soft skills, with hard skills making up over half the list.
To help people build up these in-demand skills, LinkedIn is making several premium courses free for the month of September.
Further, to make it easier for skilled professionals to find jobs, LinkedIn updates search results to surface job listings that are more relevant to a user’s skill set.
LinkedIn provides additional lists of top skills separated by areas of expertise. The top marketing skills are highlighted here, but there are also lists for project management, IT, engineering, finance/accounting, and sales.
The top 10 skills for marketing professionals changed by 50% since 2015, LinkedIn notes.
Top 10 In-Demand Marketing Skills
The top 10 marketing skills and the following courses associated with it are listed below.
1. Digital Marketing – Digital Marketing Foundations with Brad Batesole
2. Social Media Marketing – Social Media Marketing: Strategy and Optimization with Martin Waxman
3. Search Engine Optimization (SEO) – Marketing Tools: SEO with Sam Dey
4. Marketing Strategy – Create a Go-to-Market Plan with Deirdre Breakenridge
5. Adobe Photoshop – Photoshop 2022 Essential Training with Julieanne Kost
6. Email Marketing – Email Marketing: Strategy and Optimization with Virginia O’Connor
7. Content Marketing – Content Creation: Strategy and Tools with Joanna Yung
8. Advertising – Advertising on Facebook with Megan Adams
9. Google Analytics – Advanced Google Analytics 4 (GA4) with Dana DiTomaso
10. Corporate Communications – Communication within Teams with Daisy Lovelace