Bruush Oral Care (NASDAQ: BRSH) stock is up 212% this morning. This is on substantial trade too,18 million shares or so. We do not think this is sensible - therefore we do not think it will last. Actually, we’d suggest that it will fade away by the end of the day in fact. Now, we are always willing to accept that we might be in error. But we don’t think we are here.
As we’ve noted before about Bruush: “As to what Bruush actually does: “Bruush Oral Care Inc., an oral care company, manufactures and sells electric toothbrushes in the United States and Canada. The company offers Brüush starter kit, including electric toothbrush, three brush heads, a magnetic charging stand and USB power adapter, and a travel case. It also provides brush head refills. The company sells its products through its website www.bruush.com and various third-party retail partners” And, well, yes. There are plenty of electric toothbrush manufacturers out there, some of them even with brand names we’ve heard of. Brush says it’s a really lovely, fast, little model but there we are.” There’s not a huge amount to really distinguish the company. Not when electric toothbrushes can be bought by your choice of major brand name in every supermarket in the country.
Back then we also noted that BRSH stock could be volatile - up 50% one day, down 50% another.
Bruush Oral Care stock price from Google Finance
The Bruush stock price can move in mysterious ways too, BRSH actually rose when the registered to sell more stock: “Bruush Oral Care (NASDAQ: BRSH) stock is actually up 30% on the news that extant shareholders will be able to sell their stock. This is not, to put it mildly, how the world normally works. But then Bruush is so bombed out as a stock that we could believe pretty much anything really.” Extant shareholders being able to sell more of their stakes does not normally drive a stock price up. But it did at Bruush. So, we tend to think the BRSH stock price does not, wholly and entirely, react rationally to news.
The information from Friday was that they’d had another NASDAQ warning: “Bruush Oral Care (NASDAQ:BRSH) said it received a notice from the Listing Qualifications Department of The Nasdaq saying that the firm is not in compliance with the minimum bid price requirement.”
We can’t see that as something that would - objectively - push the stock price up 200% either. So, we’ll assume that this is simply a speculative flurry that will fade away soon enough.