Social media has changed the way people communicate, promote businesses and build public profiles. In Pakistan, many content creators are using platforms such as Instagram, TikTok and YouTube to build audiences and work with brands.
NovaSocial.pk was founded in 2025 by 24-year-old entrepreneur Usman Chishti. The company works with creators, entrepreneurs and businesses on their social media presence, public image and communication, while also bringing creators and brands together for commercial opportunities.
Chishti founded NovaSocial as social media became a larger part of how businesses present themselves and communicate with customers. At 24, he has chosen to build a company around the needs of creators and businesses that use social media for their work.
For creators, social media can also be a business. Along with making content, many work with brands and promote products and services to their audiences. As this side of the work grows, some creators are turning to agencies and other professionals for help with branding, communication and business partnerships.
NovaSocial helps creators and businesses with social media, branding and communication, while also connecting creators with brands for partnerships.
Companies are also using social media in different ways to reach customers. A business can work with a creator whose followers are interested in a particular product, service or subject. Such partnerships give companies another way to introduce their products to an audience.
Social media has also opened new opportunities for young entrepreneurs. They can offer digital services, find clients and build businesses using the skills they already have.
Along with its work with creators and businesses, NovaSocial is involved in startup support and digital literacy. These areas are relevant to young entrepreneurs and businesses that are learning how to use digital tools for their work.
The creator market also has its challenges. Social media platforms regularly change their rules and algorithms, while creators have to compete for attention and find dependable ways to earn money from their work.
For NovaSocial, the focus is on creators and businesses that use social media as part of their work. As Pakistani creators take on more brand partnerships and businesses put more effort into social media, companies providing support in this area have found a place in the market.