Sustainability and affordability rarely go hand in hand in the fashion world, but Ashik Khan, a fashion influencer and change-maker, is proving otherwise. Through his innovative demand-based production model, known as the 70/30 Production Model, he is tackling waste management in the Ready-Made Garment (RMG) sector while ensuring premium fashion at affordable prices.
Today, Live Shopping has gained momentum, with nine outlets across Bangladesh and a fast home delivery network nationwide. His production model ensures that fabric waste is minimized, costs are reduced, and workers are treated fairly, making it a groundbreaking shift in the country’s fashion industry.
At the core of this transformation is the 70/30 Production Model, a method that optimizes raw materials and production efficiency. Instead of mass-producing garments without demand, Live Shopping starts with 70% of the available raw materials, keeping 30% in reserve. As demand grows, another 70% is produced from the remaining stock, while 30% is again set aside. This cycle continues, ensuring that materials are never wasted, production costs remain low, and inventory is efficiently managed.
This smart waste management system has allowed Live Shopping to offer high-quality products at unmatched prices. One of its most popular offerings, a premium blazer set, starts at just 2,800 BDT, a price rarely seen for such quality.
Beyond affordability, the cost savings from waste reduction have also enabled Live Shopping to offer better wages and working conditions for employees. This ethical approach sets a new benchmark for Bangladesh’s fashion industry, proving that sustainability can benefit both businesses and workers alike.
However, Ashik Khan's impact extends beyond his brand. As an adjunct faculty member at a reputed private university in Bangladesh he has taught the 70/30 Production Model to over 500 students.
"Sustainability isn’t just about reducing waste; it’s about building a responsible fashion ecosystem. With our 70/30 Production Model, we’re making premium fashion accessible while ensuring fair treatment of workers and efficient resource management," said Ashik Khan.
From being a software engineer to leading a sustainable fashion revolution, Ashik Khan’s journey is a testament to how innovation, adaptability, and determination can reshape an industry. With a growing number of outlets, an expanding customer base, and a strong commitment to educating future entrepreneurs, Live Shopping is at the forefront of a new era in Bangladesh’s fashion industry. Ashik Khan is not just influencing trends—he’s shaping the future of sustainable fashion and entrepreneurship in Bangladesh.