The onset of Eid-ul-Azha has led to a surge in refrigerator sales in the city as observers make plans to preserve the meat of animals sacrificed during one of the biggest festivals of Muslim.
Apart from local companies including Walton Hi-Tech Industries Ltd (WHIL), Marcel and MyOne, sales of fridges imported by manufacturers such as LG, Esquire, Hitachi and Singer have also soared, reports BSS.
“We’ve doubled our target of selling refrigerators.We hope that we will sell a record number compared to the same period last year,” said Mohammad Baten, manager of Walton’s Malibagh plaza.
Baten said new designs, improved after-sales service and the modernisation of show rooms are proving the main attractions for customers.
“Prices of our refrigerators are within the purchasing power of middle-class people, unlike the foreign products available in the country,” he said.
Abul Hossain, proprietor of Ababil Electronics at Stadium market, said they have taken steps in advance to bring more refrigerators in to the show room as demand for the home appliances is “very high”.
Hitachi Showroom ManagerMizanur Rahman said consumers were choosing local brands instead of foreign ones due to cost. “We’ve expanded our after-sale home services as four more service centres have been set up in the city,” said manager of LG Showroom at Stadium Market.
Singer showroom manager Syed Jamal Abedin said they have taken diverse preparations to sell their product during Eid, considering Bangladeshi customers.
It has been a common phenomenon that ahead of Eid-ul-Azha, consumers buy refrigerators, televisions, blenders, rice cookers, and microwave ovens to improve their standard of living, said industry sources.