ShopUp's parent platform secures $100m funding to fuel Saudi expansion

SILQ, the parent entity formed by the merger of South Asian tech giant ShopUp and Saudi Arabia’s B2B marketplace Sary, has secured US$100 million in financing facilities to expand its embedded financial platform, Fina.

The funding round was backed by institutional investors Fasanara Capital, Gemcorp Capital, and Amwal Capital Partners.

The newly raised capital will be deployed through Fina to serve the Saudi Arabian market.

By integrating working capital directly into everyday business transactions and digital procurement workflows, Fina aims to solve one of the most critical challenges facing regional businesses: timely access to liquidity.

"Fina was not built because we wanted to become a financial services company. It was built because our merchants needed capital that understands how they operate. This funding lets us keep building the financial infrastructure modern businesses deserve," said Mohammed Aldossary, co-founder and CEO, SILQ Financial Services.

Established in 2025, SILQ combines the networks of Sary and ShopUp to build an integrated financial and commerce infrastructure spanning the Gulf and South Asia.

The ecosystem currently supports a network of over 300,000 merchants across both regions.

Alongside its financial expansion, ShopUp continues to strengthen cross-border trade routes between South Asia and the Gulf.

Recent trade initiatives include exporting 470 tonnes of Bangladeshi rice to Saudi Arabia and the UK, as well as supplying fresh fruits and vegetables to Gulf markets.